Who We Are

We Believe In Doing Better

We understand there is a connection between beautiful, healthy skin and self-confidence.

We create clean, effective skincare and beauty products, with the health and well-being of our customers and our planet in mind.

Our entrepreneurial business opportunities and community of Brand Ambassadors, Brand Practitioners and Brand Partners provide both lifestyle solutions and a positive environment that helps people and communities thrive.

Our Core Values

Our Core Values responsibly guide our direction, decisions and daily efforts to positively impact people’s lives.




Going Beyond Clean

We believe in clean, well beauty. Every aspect of our product development has been considered to go beyond clean, so that we can help people  make healthy choices that matter today and tomorrow. We believe in the beauty of the skin microbiome. Our products feature prebiotic and probiotic, microbiome-friendly, non-toxic, formulations that target aging and help restore a healthy balance to your skin microbiome.

We believe that every person should feel confident in the products they use. Our stringent product development process excludes more than 6,905 ingredients that are known or suspected to be harmful to your overall well-being.

Our products are never tested on animals and we always seek to create our products responsibly, with minimal environmental impact.

Our “No List”

All products are free from synthetic fragrances, parabens, phthalates, sulfates, and gluten. Our No List is made up of 6,905 ingredients known or suspected to be harmful to your microbiome. Our products are cruelty free and never tested on animals - PETA approved.

Our TrūAura Program enables TrūAura and our community of consultants to make a difference together in the spirit of intentional giving.

Product Donations

Since 2021, skincare and beauty products valued at $184,948 have been donated to Project Beauty Share.


Donations ranging from $1-5,000 have been made in the form of grants to help support the charitable work of the following organizations:

Compassion to aid in the sponsorship of a child.

Grace’s Table to assist with the purchase of a house to be used as a meeting place and residence.

The TrūAura Family

Our Founders, Noele and Rick Heath, began their journey in direct sales when Rick's family founded BeautiControl Inc. in the early 80’s. Rick is a global leader, having led beauty companies in the U.S. and Canada, Australia / New Zealand and Asia Pacific, as well as Tupperware companies in the U.S. and Canada and Southern Africa.

We are passionate about, and dedicated to, the growth and well-being of every person we are able to reach with our products and our brand. We are also inspired by seeing first hand, how our entrepreneurial business model positively impacts the lives of our  Consultants and their families.

We are so grateful for the many relationships we have been fortunate to develop over the years and are excited about what the future holds for all of us at TrūAura. We are empowering people to look, feel and be their best.