SCENT IS A POWERFUL THING.
AND YOUR FAVORITE SCENTS COULD BE HIDING A DARK LITTLE SECRET
While many fragrances in skincare and perfume may sound extremely natural, especially the ones that are named after flowers and herbs, many products are using synthetic fragrances that simple mimic the real thing.
HIDDEN CHEMICALS & NO TRANSPARENCY
“A rose may be a rose,” reports EWG. “But that rose-like fragrance in your perfume may be something else entirely, concocted from any number of the fragrance industry’s 3,100 stock chemical ingredients, the blend of which is almost always kept hidden from the consumer.”
FRAGRANCES ARE EXEMPT FROM TYPICAL LABELING REQUIREMENTS
When you see the term ‘Fragrance’ listed on your products, it actually doesn’t mean very much. This indicates a blend of ingredients which is unknown to the consumer, and provides very little transparency to what you’re actually using. This is the only ingredient in beauty labeling requirements that doesn’t need to specifically list what is inside. “The Food & Drug Administration (FDA) exempts it from having to be more specific, even though it might contain synthetic, preservative, or allergy-provoking substances that you might want to know about. “
EVERY SCENT IS NATURAL
At TrūAura, we believe in total transparency of our ingredients list so our consumers can make educated choices. You’ll notice that none of our products list ‘fragrance’, because we don’t use any of these blends which could potentially have ingredients that are harmful to your health or trigger any sensitivities of your skin. Any scent that you notice in our products is the naturally occurring aroma of the ingredients we used for the products, instead of being added in.
THE ULTIMATE TAKEAWAY: READ YOUR SKINCARE LABELS
As complicated as it can sometimes be, understanding how to pick out ingredients on skincare labels accurately can be helpful if you have sensitive skin or are deeply concerned about your skin’s overall health and wellbeing. The easiest thing to do is to keep an eye out for ‘fragrance’, ‘fragrance (parfum)’ or ‘perfume’.