Jan 27, 2023

What’s the Difference Between Face Lotion and Serum?

Following a regular skincare program keeps your skin cleansed, hydrated and protected. A simple skincare routine for your face includes washing with a mild, pH-balanced cleanser, using toner to remove embedded oils and impurities and applying moisturizer morning and evening to keep skin hydrated. However, as we age, skin loses resilience and becomes more thin, fragile and sensitive. Your skin may sag, wrinkle and form dark spots. Many women use a facial serum with their daily skincare regimen to brighten, nourish and hydrate.

There is a difference between face cream and serum. Serums effectively penetrate the skin and are packed with ingredients that heal and nourish skin and boost hydration. Face lotions stay on the skin’s surface, forming a protective barrier that keeps out environmental irritants and locks in moisture.

Serums are often water-based. Face moisturizers are thicker and heavier than serums, often made with natural oils that reduce dryness, antioxidants that protect skin and botanicals that brighten and hydrate skin. Skincare experts recommend using both to amplify hydration, protect skin during the day and promote healing at night.


Face serums are lightweight  and contain concentrations of specially formulated ingredients that strengthen and nourish skin. They are thinner than traditional moisturizers, which makes them great for layering. Comprised of small molecules, they deliver ingredients directly into the layers of the skin to nourish and hydrate. Because of the concentration of ingredients, people often see beneficial results more quickly than with moisturizers or other skincare products.

Serums come in many formulations, including gels, thin creams and oils. Many have a low viscosity and flow like water, which helps absorption. Active ingredients of most serums include natural oils, botanicals, peptides, vitamins and antioxidants. Some include ingredients that target specific skin problems, such as oily skin, sagging skin, acne, dark spots, dull skin or dryness. Some are formulated for day use, and others are used at night.


Advanced Repair Day Treatment Serum , Advanced Repair Night Treatment Serum and BioLifting Hydration Serum.

ūAura’s Day Serum is formulated with a wrinkle relaxing peptide complex  to improve the appearance of wrinkles and expression lines. Use it in the morning to penetrate layers of the skin, boost hydration and soften wrinkles and lines.

The Night Serum improves collagen production, helps reverse age and UV related damage and helps the skin recover while you sleep.

Biolifting Hydration Serum contains a specialized biolifting complex that helps to firm, tighten, and lift the skin’s appearance. Specially formulated with select prebiotics and probiotics, natural oils, and skin conditioning ingredients, this serum is designed to deliver skin hydration year-round while promoting your skin’s optimal microbiome.


You may ask, which is better: anti-aging cream or serum? Anti-aging cream is a general term for many skincare products. Serums are considered to be highly effective anti-aging products because the ingredients quickly penetrate skin to deliver beneficial results. There are several reasons to include serums in your skincare routine.

As we age, skin tends to develop dark spots. The skin-brightening compounds of serums even out skin tones and reduce melanin production. Cells damaged from exposure to the sun, certain diseases or hormonal changes can increase melanin production, resulting in darker skin. Specially-formulated Serums brighten dull skin, giving a youthful glow and a healthy, smooth appearance.

Over time, skin loses elasticity and sags. By hydrating deeply, serums plump up skin and reduce wrinkles. Anti-aging ingredients, including vitamins C and E, peptides and essential fatty acids, act as antioxidants, stimulate collagen production and counter dryness. Vitamin E smooths skin and enhances hydration.

Antioxidants protect against damage by free radicals, unstable molecules that can damage cells. According to the Cleveland Clinic, sagging skin may be caused by exposure to pollutants and too much sun, not from aging. By neutralizing free radicals, antioxidants keep skin healthy and young-looking.

If you have skin blemishes or acne, a targeted serum can help. TrūAura’s serum and moisturizer formulations include prebiotics and probiotics that help support a healthy skin microbiome. Each person has a unique mix of millions of microbes that protect against environmental hazards, disease and pathogens. Imbalance of the facial microbiome can lead to acne, eczema and other skin conditions and prevent wounds from healing.


With so many products on the market, choosing the best face serum may seem daunting. In actuality, the best face serum is the one that delivers the most beneficial effects. TrūAura’s skincare products are carefully formulated to promote a healthy skin microbiome, hydrate and nourish the skin and reduce signs of aging.

If you are evaluating facial serum versus moisturizer, use both. For best results, apply serum after cleansing and toning. Wait a few minutes to let the serum penetrate the skin before applying facial moisturizer and foundation. At bedtime, follow your regular skincare routine and use Advanced Repair Night Treatment Serum. The formulation enhances the benefits of sleep by promoting cell renewal, stimulating collagen production and evening out skin tones.

TrūAura is committed to creating effective skincare products that nurture your skin, promote health and enhance your natural beauty. Our facial serums do just that. Our Advanced Repair Night Treatment Serum contains peptides that reduce damage to cell DNA. Our Advanced Repair Day Treatment Serum includes peptides that relax fine lines and wrinkles. When used together, your skin is protected day and night.

Clinical trials show that combining our core skincare products with Replenishing Day Lotion face moisturizer and Advanced Repair Eye Treatment resulted in a reduction of fine lines, smoother skin, enhanced brightness and better skin tone.


 It’s a common question! Although today’s serums are precisely formulated in sterile manufacturing centers, that was not always the case. Throughout the ages, women worldwide used locally available natural ingredients, such as honey, clay, milk, oatmeal, natural oils and salts, to cleanse, hydrate, strengthen and nourish skin. Many included botanicals, such as aloe vera, flowers and seeds.

Before commercially manufactured serums were available in the U.S., face serums were made at home. Ingredients were commonly found in the kitchen, such as natural oils and egg whites, which are rich in albumin. Egg whites were used as a mask to nourish and tighten the skin, shrink pores and remove oils.

Commercial serums went on the market in the 1930s but had a short shelf life to prevent ingredients from spoiling. For that reason, serums were packaged in small bottles. Serums today are manufactured under controlled conditions that extend the shelf life. However, they still come in small bottles, reminding us of the precious, concentrated ingredients enclosed in these attractive, tiny containers.

 Over the last 10 years, face serums have become part of routine skincare for many women. Celebrities use serums to create a glowing luminosity, especially for special public appearances. Although most of us may not have the perfect skin of the stars, using serums can help highlight your complexion and give you a youthful look.

Feel free to contact us for more information about our serums, moisturizers and other products.

We want our clients to look and feel their best. Our TrūAura customer support team is ready to answer your questions. If you would like personalized care, we can help you find a TrūAura consultant near you. Our consultants can help you select skincare products and makeup that complement your complexion.