To build confidence through nurturing and developing the self-esteem and true potential of every person we touch with our brand, our products and our entrepreneurial opportunity.
To be the #1 probiotic and microbiome-friendly skincare and beauty company in the world, while creating an inclusive community empowered to make a difference in their own lives and in the lives of others.
With your overall skin wellness as our primary focus, we have formulated our skincare products with natural prebiotic and probiotic ingredients that specifically protect and nurture your unique skin flora. Skin flora are frequently (and more correctly) referred to as the skin microbiome.
Feeling confident in your own skin, begins with noticeable results in your skin’s condition.
Our Founder and CEO, Rick Heath, began his journey in direct / social sales when his family founded BeautiControl Inc. in the early 80’s. Rick is a global leader, having led beauty companies in the U.S. and Canada, Australia / New Zealand and Asia Pacific, as well as Tupperware companies in the U.S. and Canada and Southern Africa. Rick’s passion is developing people and relationships.
“I have spent most of my life in direct sales. Over the years, I have been most inspired by seeing first hand, how our entrepreneurial business model positively impacts the lives of our Consultants and their families. I am grateful for the many relationships I have been fortunate to develop over the years and I'm excited about what the future holds for all of us at TrūAura.”
CEO & Founder, TrūAura Beauty