We believe in doing better
To empower people to look, feel, and be their best.
We understand there is a connection between beautiful, healthy skin and self-confidence.
We create clean, effective skincare and beauty products, with the health and well-being of our customers and our planet in mind.
Our entrepreneurial business opportunity and purpose-driven community of Consultants provide both lifestyle solutions and a positive environment that helps people and communities thrive.
OUR PRODUCT PHILOSOPHY
We believe in clean, well beauty. Every aspect of our product development has been considered to go beyond clean, so that we can help people make healthy choices that matter today and tomorrow. We believe in the beauty of the skin microbiome. Our products feature prebiotic and probiotic, microbiome-friendly, non-toxic, formulations that target aging and help restore a healthy balance to your skin microbiome.
We believe that every person should feel confident in the products they use. Our stringent product development process excludes more than 6,905 ingredients that are known or suspected to be harmful to your overall well-being.
Our products are never tested on animals and we always seek to create our products responsibly, with minimal environmental impact.
OUR CORE VALUES
We place our values at the forefront of our company.
They responsibly guide our direction, decisions and daily efforts to positively impact people’s lives.
We are transparent in our approach to every aspect of our business.
We lead with integrity to build trust with the people we touch, the products we create and the world we all share.
We seek to inspire and sustain a welcoming, compassionate and supportive environment with a spirit of intentional giving and service to others.
We are dedicated to the growth and well-being of our customers, consultants and our team who supports them.
OUR TRŪGIVING PROGRAM ENABLES TRŪAURA AND OUR COMMUNITY OF CONSULTANTS TO MAKE A DIFFERENCE TOGETHER IN THE SPIRIT OF INTENTIONAL GIVING.
FALL 2021Product Donations to Project Beauty Share
Project Beauty Share is a connector organization working between donors to provide personal hygiene, cosmetics and beauty products to non-profit organizations who serve women and families overcoming abuse, addiction, homelessness and poverty to help restore hope and dignity in their lives.
We donated 256 clean color product sets and 443 Nourishing Cleansers.
Spring 2021$1,250 to Compassion
Compassion is an international organization that focused on nutrition, medical care, educational support, to help children escape poverty and provide hope.
Our donation helped in the sponsorship of a child.
Fall 2020$4,351 to Grace’s Table
Grace’s Table is a family of teen Moms, and their children, along with a dedicated group of volunteers and staff called to serve in a time of transition, uncertainly, insecurity and doubt. They provide essential counselling services, life training and education to these young Mothers.
Our donation was designated to help them raise money to purchase the house they gather in and where some also live.
Our Founders, Noele and Rick Heath, began their journey in direct sales when Rick's family founded BeautiControl Inc. in the early 80’s. Rick is a global leader, having led beauty companies in the U.S. and Canada, Australia / New Zealand and Asia Pacific, as well as Tupperware companies in the U.S. and Canada and Southern Africa.
“We are passionate about, and dedicated to, the growth and well-being of every person we are able to reach with our products and our brand. We are also inspired by seeing first hand, how our entrepreneurial business model positively impacts the lives of our Consultants and their families. We are so grateful for the many relationships we have been fortunate to develop over the years and are excited about what the future holds for all of us at TrūAura. We are empowering people to look, feel and be their best."