Purify & “Detoxify” Your Pores this Summer

Introducing Our Detoxifying Charcoal Mask

For anyone who’s been maintaining a regular skincare routine, it’s unlikely that your skin truly needs a real “detox”, however in the midst of the heat of summer, extra layers of sunscreen, and the mixture of sweat, sebum, our skin can tend to feel more congested during summer months. We know there are times where […]

Why is pH so Important for Better Skin?

Elder model next to younger model

Your skin’s natural pH levels are normally in the acidic level on a scale, and is naturally at an average of about 5.5, which is leaning towards being slightly acidic.

Market Trends In All-Natural Skincare

Sleeping woman in forest

Tru Aura is dedicated to creating products that, instead of trying to change the skin or alter it, partner with the natural processes and give them a boost.

It’s All About Balance

Your skin produces either too much or not enough oil for a reason. Find out how to treat oily and dry skin.

Did You Know? Dehydrated Skin & Dry Skin are NOT the Same Thing

3 packages of Replenishing Day Lotion

DRY SKIN VS DEHYDRATED SKIN Until now, you may have been using the term ‘dehydrated’ and ‘dry’ interchangeably when talking about your tight, dry, flaky skin. However, these two terms are actually very different when it comes to describing your skin. “Dry skin feels tight, itchy, and irritated, and may look red, bumpy, or splotchy. […]